Quick heads-up for anyone just getting into affiliate marketing, especially in gambling. I've seen these mistakes too many times, tbh.
* Ignoring CRO: Seriously, optimize your LPs. Sending traffic to a leaky bucket is just wasting money, whether it's paid or organic.
* Spammy Link Building: Buying dodgy links is a shortcut to nowhere. Google will catch on, and your organic traffic dreams are over.
* Shiny Object Syndrome: Chasing every new trend (like jumping on TikTok without a plan) instead of mastering one traffic source first.
* Not Tracking: If you don't know your numbers, you can't optimize. Simple as that.
> "What gets measured gets managed."
These are my top warnings. What else do you vets see newbies messing up?
Ethan Eriksson
19 posts·Joined 4 months ago
#2
Totally agree on the link building pitfalls. I've personally witnessed so many gambling affiliates (and others, frankly) get obliterated by algo updates, losing upwards of 70-80% of their organic visibility because they chased those cheap, low-quality links. It's just not sustainable, particularly with how smart Google's gotten. For CRO, what are you seeing as the most impactful A/B test variations right now, especially concerning mobile funnels in the iGaming sector?
Lucas Martinez
29 posts·Joined 4 months ago
#3
Good points, especially on CRO - that's fundamental. My two cents, having been in this game a while (and seen many come and go), is underestimating the regulatory landscape. Things like evolving local licensing requirements and even advertising standards (especially with the ongoing global push for safer gambling) can really catch new affiliates off guard. A solid monetization strategy needs to factor in compliance, or you risk losing everything you've built, fast.
