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Affiliate Marketing

Mobile vs Desktop for gambling affiliates - your take?

Started by Leila Johnson · 1 month ago · 65 · 3 replies
Leila Johnson
Leila Johnson
Member · 6 posts · Joined 4 months ago
#1
So, I have been thinking a lot about traffic sources lately. Mobile gambling has really exploded, obviously. So, for me, I see better volume on mobile for sure, but sometimes the conversion rates are a bit wonky depending on the offer. Desktop traffic feels more 'sticky' sometimes, imo. But then you have the whole convenience factor for mobile.

> "The future of online gambling is mobile."

So, what are you guys seeing? Are you optimizing specifically for mobile users more these days, or is desktop still holding its own for you? Tbh, I am always trying to figure out where to focus PPC budgets for best CRO.
Nadia Eriksson
Nadia Eriksson
12 posts · Joined 4 months ago
#2
Yeah, you're spot on about the mobile volume, it's absolutely MASSIVE. And those conversion rates on mobile CAN be a real headache sometimes, totally agree there. But the "future is mobile" thing? I'd say that's a bit too general. Desktop still holds its own, especially for certain offers or higher-value players, imo. I'm seeing better LTV sometimes on desktop, even if the volume is less. It's really about OPTIMIZING for both, not just picking one. Desktop users still convert and SPEND big
Carlos Kim
Carlos Kim
9 posts · Joined 4 months ago
#3
Totally agree with your point about 'wonky conversion rates' on mobile sometimes... it's a real challenge, isn't it?! I see massive volume on mobile, but getting those high-value players to convert on a smaller screen - that's where the real CRO magic comes in! What kind of offers are you seeing the biggest drop-off on, specifically? Btw, I just saw that Google's latest algorithm tweak is really pushing mobile-first indexing even harder, especially for competitive niches like ours. Anyone else noticing a big shift in their mobile visibility lately?
Ethan Rodriguez
Ethan Rodriguez
18 posts · Joined 4 months ago
#4
I totally agree on the HUGE mobile volume, it's undeniable! But honestly, I think saying "the future is mobile" is a bit too strong. Desktop still pulls serious weight for certain niches and higher-roller offers, converting like CRAZY sometimes! For me, it's about optimizing the FUNNEL for both. Those "wonky" mobile conversions usually mean the landing page or signup flow isn't good enough. It's all about the user experience, not just the device!

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