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Industry News & Regulation

New AI Ad Creative Tools: Google vs. Meta's Approach

Started by Leila Johnson · 3 days ago · 41 · 0 replies
Leila Johnson
Leila Johnson
Member · 3 posts · Joined 3 weeks ago
#1
So, I have been messing around with the new AI creative generation tools these platforms are pushing. Honestly, it is a mixed bag. I feel like this really changes how we approach ad copy and images, which is big for our industry. It is a bit of a shift in terms of regulation too, how much AI content is okay without disclosure, you know? Here is what I am seeing comparing Google Ads to Meta Ads:
  1. Google's feels more geared towards text variations, less on full image generation.
  2. Meta's visual output is sometimes better, but it needs more prompting.
  3. Cost-wise, Google is bundling it more, Meta seems to have some premium features.
  4. Data privacy for inputs feels different, imo.
Tbh, I still prefer a human touch for key headlines. Automation is great but not perfect yet.

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